Twitter Strategy & Tactics

The Growth Partnership decided to create 4 different Twitter accounts:

1. The Growth Partnership
2. iShade
3. Solo & Small Firms Conference
4. Management Summit

STRATEGY

Our strategy for all 4 accounts is to connect with accounting firms and their staff, state societies, the AICPA, vendors, staff, thought leaders to the profession and media (see Centers of Influence). Additionally, with iShade, we will be connecting with University accounting students and professors. It takes TIME to build up your followers, so don’t be discouraged.

TACTICS

So far, I’ve focused most of my energy on the @TGP4CPAs account. I’ve connected to many of the state societies on iShade so far, but it’s a slow process, especially when social media isn’t your only responsibility as a Marketing Director!

Sadly, Management Summit is our biggest priority because the conference is only 11 weeks away and for some reason, the account was suspended by Twitter. I received a Tweet from Twitter saying that there had been some issues and many accounts were suspended by accident; so we’re working to reinstate the account. Maybe I’ll just create another account with a different name? I’m getting tired of waiting and I have big plans for marketing the conference starting next week and Twitter is a major part of that. We have 100 comp tickets to Phantom of the Opera and/or Blue Man Group (we’re staying at the Venetian) and we’ll be giving those away through our Twitter, LinkedIn and Facebook accounts.

See? Not everything goes as smoothly as you plan and sometimes you have to get creative. I’ll probably create a new account for Management Summit today so we can get moving.

Okay, so once I set up my Twitter accounts I did the following:

1. Went to “Settings” and completed our profile including Bio and photo upload.
2. Designed a custom background different for each account and showing pictures of the 6 people who will be tweeting on behalf of TGP
3. Designed Twitter Follow buttons to put on this blog, our website, and anywhere else I can get them.
4. Sent instructions to our 6 Twitter users on how to access our accounts, Twitter tutorials and Twitter etiquette.
5. Downloaded the “Tweetie” app to my iPhone so I can manage all 4 accounts on my phone (if you have an iPhone, this app is awesome!)
6. Slowly but surely, we’re beginning to tweet away.

Tomorrow, I will post the instructions I sent our staff.

***I created a new Twitter account for Management Summit and it is linked above.